Evertec Launches New Online Payment Platform
Last June, Evertec officially launched its digital payment platform, Placetopay, in the Puerto Rico market, thus expanding its offering of secure, agile, and versatile electronic transactions. This service, already in place in 8 countries, is distinguished for its ability to receive payments through different channels and to enable multiple payment methods quickly and easily, as […]
PIN Payments at Terminals in Costa Rican Businesses Represent Less than 1% of Transactions Processed by Evertec
Banco Central de Costa Rica (BCCR) announced that, on May 1, 2022, a gradual implementation was initiated to start using a PIN (Personal Identification Number) for card-present transactions of more than ₡30,000 in business payment terminals. The greatest challenge with the implementation of this system is the ease of changing and recovering a PIN. A […]
Predictive: It’s Not About Sales, It’s About the Data!
Entities often focus their efforts on the marketing strategies that will help them boost their sales. However, if these efforts have no clear objective, any positive results will not be sustainable over time. To change this trend, we need to start asking ourselves simple questions, such as: How much have I sold? Have I grown […]
3 Benefits of Loyalty Programs
Loyalty programs are among the most effective strategies for merchants to strengthen their customer relationships. The market and its customers expect increasingly more personalization in their shopping experiences. Their behaviors have changed, so these types of programs generate constant feedback and provide direct connections for continuous improvement. – Benefits – Loyalty Motivating customers through positive […]
Skimming, protect your business against this malicious technique
At Evertec we continue focused on helping you protect your business and your customers against payment card fraud schemes. Schemes such as skimming, which has recently affected several businesses in Puerto Rico. Skimming is a payment card fraud scheme where the payment bank information is stolen. This can occur directly from the magnetic stripe of […]
Evertec expands its product portfolio with its Placetopay digital payment platform
The growth of e-commerce driven by the migration of products and services that used to be consumed through traditional channels continues to strengthen the digital sector worldwide. According to Americas Market Intelligence (AMI), the online sales volumes in Latin America are expected to grow by 29% between 2020 and 2024, until they reach US$580 billion(1), creating […]
Meet one of our leaders: Natalia Salgado
At Evertec, we are committed to diversity, gender equality and the development of women. These are key features of our success that distinguish us and fill us with pride. Natalia Salgado is a leader in Evertec’s After Sales Team in Chile. Natalia is a commercial engineer, graduated from the Pontificia Universidad Católica de Chile. She […]
What merchants need to know preparing for 8-digit BINs
The payments business is growing at a rapid pace, in part due to innovation. This growth has put pressure on the industry to ensure availability of Bank Identification Numbers (BINs) which comprise the first digits of the Primary Account Number (PAN) and facilitate financial institution identification to stakeholders within the payment ecosystem. BINs are foundational […]
New issuers and market challenges
Although the pandemic has entailed various complications around the world, in the field of payment methods, it has led to accelerated progress in digitization processes and has transcended beyond the traditional financial sector, which faces the challenge of moving at the speed of the market to avoid being left behind. During the pandemic, users have […]
Gustitos™Go, a partnership with many points in its favor
Gustitos™Go is a loyalty program created by Gustazos™ that awards points (G-Credits™) to users registered in the Gustitos Go platform when they pay with their ATH® card at participating businesses. When you make purchases at Gustitos™Go’s participating businesses using an ATH® card that is properly registered in the program, you receive G-Credits™ equivalent to 7% of your […]