Evertec announced today that for a second year the ATH Móvil for Puerto Rico initiative raised more than $200K in only one week for nonprofit organizations on the island through ATH Móvil’s Donate functionality. The company also announced the six nonprofit organizations that raised the most funds during the week of friendly competition.
The organizations that received tha most donations during the ATH Móvil for Puerto Rico program winning an additional $5K bonus from Evertec, were: El Comedor de la Kennedy, El Sueño de Alana, Centro de Periodismo Investigativo, Fundación Mochileando, Hogar de Niñas de Cupey and Esperanza para la Vejez.
Alexandra Lopez Soler
“The ATH Móvil for Puerto Rico initiative aims to support and provide visibility to nonprofit organizations in Puerto Rico. Thanks to ATH Móvil’s Donate function, we were able to help nonprofit organizations raise more than $200K and receive the funds immediately. We’re proud of the impact and growth of this initiative and grateful for the hundreds of nonprofit organizations, celebrities, artists, and influencers who took action to make this initiative a success,” said Alexandra López-Soler, chief marketing officer of Evertec. The winning organizations were a product of the efforts of WAPA-TV, influencers and individual campaigns carried out by the organizations themselves as part of their ATH Móvil for Puerto Rico efforts, she added.
The ATH Móvil Donate feature once again proved that it has become a catalyst for the development of NGOs on the island by facilitating the fund-raising efforts of these organizations. The result of the initiative demonstrates that ATH Movil is the easiest, fastest, and immediate manner for donors to contribute to their preferred NGO.
This year the initiative expanded its reach in partnership with WAPA-TV and the talents of its shows Noticentro al Amanecer, Pégate al Mediodía, Viva La Tarde, Lo Sé Todo, and Los Datos Son los Datos. Each of the shows promoted different nonprofit organizations and supported their fundraising efforts while motivating the audience to participate and contribute to their causes.