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6 tips to become a smart shopper

With the rise of e-commerce and digitalization, new types of shoppers have emerged, much more expert and informed; smart shoppers are characterized by using all the tools at their disposal to make the best consumer decisions based on their needs and preferences, always prioritizing the care of their personal finances.

Know and use the following practices to transform yourself into a smart shopper:

In depth
research

Making informed decisions is essential, especially when purchasing products online, where you cannot see and experience the product firsthand. In addition to accessing detailed features on the official e-commerce sites, there is a wealth of information available on the web and social networks where you can find reviews from other buyers, unboxings, competitor products and many other data that are not presented in online stores. All this research process will allow you to know if your potential purchase really meets your needs and expectations.

Consume
responsibly

One of the main characteristics of a smart shopper is their self-control when consuming. This goes beyond prioritizing savings; it implies acquiring what really satisfies a genuine need at the right time.

Compare
prices

Never settle for the first price you see for a product. Nowadays there are several online tools that will help you find the same product or its equivalent in different stores or brands at different prices. This also applies when buying on special discount dates, where you will be able to see if the new value really differs significantly from the original price.

Benefit from
offers and discounts

A smart shopper is always looking for the best opportunities when shopping online, especially if there is the possibility of saving money, which does not imply leaving aside the quality of the product. Subscribing to newsletters, answering satisfaction surveys, following social networks and even being a recurring buyer of your favorite store or brand, always has its rewards, either through the delivery of discounts, such as the possibility of accumulating points redeemable for other products, among other loyalty programs promoted by eCommerce.

Prioritize security
in your purchases

When shopping online, it is necessary to pay attention to a series of details that guarantee the security of your transactions and thus duly protect your financial and personal data from possible scams or fraud. Some tips are: check that the site has the https protocol, the presence of the padlock in the browser bar to verify that your connection is secure, use strong passwords that include a combination of letters, uppercase and lowercase letters, numbers and symbols, prefer reliable payment methods, do not provide unnecessary information and read the privacy policies of the store or platform to have peace of mind that your data will not get into the hands of third parties without your permission. 

Read the return
policies and warranties

Knowing your rights as a consumer will allow you to be informed about the conditions under which you can request a refund, exchange or repair of defective products. Always prefer to buy from online stores that have flexible and consumer-friendly policies. 

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