Create Your Webpage with a CMS: Learn About Its Features and How It Can Help Your Business

If you want to set up a website to sell your products and services, a Content Management System (CMS) can help make the task easier. This tool allows users to create, edit, and manage their website content in an easy and affordable manner without requiring any technical knowledge.

Giancarlo Paraliticci
e-Commerce Product Manager

A CMS is essential for website development and management as it simplifies the process of creating and updating its content and lets you accept different payment methods. In fact, a CMS provides predefined or customizable templates that make the site design much simpler and easier for users to navigate.

There are different types of CMS, including those that specialize in e-commerce. These kinds of CMS simplify inventory management, make it easier to update products information, descriptions, and displays, and establish connections to multiple payment methods, all as part of a single integration.

The Importance of CMSs

CMS’s make it possible for anyone, regardless of their level of experience, to learn how to manage a website easily. A proper CMS lets you manage your website allowing the user to:

  • Control e-commerce site inventory and sales systems
  • Add plugins and extensions
  • Edit code and text
  • Add or modify libraries containing images, videos, and other types of files

Without a CMS, users would have to incur in higher programming and site management costs.

Choose a CMS

Consider the following factors when choosing a CMS:

  • Easy to create and maintain: As with any other business, it is important to keep your website up to date. For example, you may want to check if it requires new copy, corrections, or additional images and videos, among other things. Ease of use is one of its major advantages.
  • Resources: Many CMSs have added resources that are valuable to help optimize website management. Some have applications you can integrate into your template to further improve your site’s features.

Choose Your Electronic Payment Platform

CMSs specialized in e-commerce can be key to your increasing your business sales, from boosting the visibility of products or services to completing the sale itself. In order to enable some of the sales integration features, you will need to select a payment gateway. Here are some things to keep in mind when selecting an electronic payment platform for your business:

  1. Integration. The integration process should be certified to ensure that the different types of transactions work adequately. The payment process should be straightforward and practical. The most efficient practice is for users to pay for their products or services in as few clicks as possible.

  2. Flexibility. It is important to provide users with multiple payment methods, including prepaid cards, as well as local integrations linked to your local bank accounts and the ability to accept international credit cards. The more payment methods available on the platform, the better.

  3. Costs. Payment platforms tend to charge their users a commission on the total sale price and, in some cases, a fixed fee per transaction. You should also keep in mind the variable costs, such as setup, maintenance, fees for fund transfers or chargebacks, taxes, and others. Be sure to research each option thoroughly and start by testing the simplest solution first.

  4. Security. When speaking with a CMS sales representative or navigating their website, make sure that the platform complies with security requirements and protocols such as Secure Socket Layer (SSL), Transport Layer Security (TLS), and others, which are used to encrypt sensitive information like credit card numbers and security codes. It is very important that the gateway you choose is PCI DSS-compliant. The Payment Card Industry Data Security Standard (PCI DSS) is a set of security standards and requirements established by the payment card industry to protect cardholders’ sensitive information and ensure secure transactions. These standards apply to any entity that stores, processes, or relays payment card information. PCI DSS compliance helps prevent data theft and protects the integrity of the financial information of credit and debit card users.

  5. Support. Remember to ask about the support you would receive if you were to experience a malfunction, a customer complaint, or a fraud incident. The more communication channels (email or phone) you have available and the longer your service hours, the better.

Learn About the Electronic Payment Platform: Placetopay

Placetopay by Evertec provides flexible, easy, and secure electronic payment solutions for every kind of industry, even if you don’t have a website. The platform has already developed several plugins to facilitate integration with different CMSs — in other words, to allow for the connection between different softwares. You can quickly and efficiently activate all the product’s features and benefits through simple plugin integrations.

Placetopay can connect to the following CMS platforms: Magento, WooCommerce (WordPress), PrestaShop, VTEX, and others. Learn about the payment services available on our platform here.

To integrate Placetopay with your CMS, click here.

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