Seeking for the best user experience in a digital world

It’s not about the technology; rather, it’s about having a customer-focused culture.

“The customer is always right.” This well-known saying regarding the relationship between businesses and users may spark debate, but what is undeniable is the importance of the interaction between online customers and the digital payment methods that aim to provide a smooth online shopping experience. It is important to listen to customers to understand not only what they want, but also what they need. Therefore, lets discuss what is “user experience” (UX) and how it differs from “user interface” (UI).